Why Freelancers Need Email Marketing & How to Start?
What If I Told You… Out of all the digital marketing strategies, email marketing has the highest ROI (return on investment). According to the data, email marketing has a $42 return on investment (ROI) for every $1 spent. This means an ROI of 4200% is achieved here. Cool, right? We, the HostOnFox team, think so too.
It’s easy to see why email marketing produces such impressive results. Your audience joins your mailing list through this strategy—usually via a double opt-in function. To put it another way, your audience is approaching you and giving you permission TWICE to enter their inboxes at any time.
It’s a significant event. And it demonstrates a high level of trust and support.
As if that weren’t enough, paid email subscriptions appear to be on the rise. Yes, individuals will pay a small subscription cost in exchange for your newsletter’s value. It’s fantastic.
Now let’s get a little more into:
- What are the benefits of email marketing for freelancers?
- Where to begin with email marketing?
What are the benefits of email marketing for freelancers?
While some flashy metrics support it (4200% ROI), a significant ROI isn’t the most important reason to expand an email list.
Here are a few more explanations of how email marketing is so important in today’s digital world.
It’s more difficult to stand out online
Organic reach is becoming increasingly difficult nowadays, especially if you include a web address in your content.
This was recently discussed on Rand Fishkin’s Twitter account and the SparkToro blog.
The essence of his reasoning is that:
- Google is increasingly prioritizing paid listings, making it much more difficult to rank organically, not impossible, but substantially more complicated than it once was.
- Social networks bury posts with links deep within their networks, favoring posts that keep customers with their own platform.
The advantage of building an email list is that you control your audience.
You don’t have to keep playing the losing game of attempting to get your message across the networks. This is becoming increasingly challenging. You’re the manager of your viewers.
Email Marketing helps in community building
If there’s one thing we’ve learned from current trading trends (for example, social commerce) and the development of crypto and NFTs, connections drive leads and sales.
- More than just allowing you to deliver updates to your clients, developing an email list may help you grow your business.
- An active email list aids in the development of a network of individuals who are interested in what you do.
- Suggest news snippets, industry trends, and services that stimulate their interest and connect people.
Email marketing isn’t only about upsells; it’s also about community, which leads to upsells.
It enables you to create unique experiences
One of the most appealing aspects of email marketing is the potential to provide customized customer experiences. These experiences are based on subscriber preferences and segmentation.
Let’s start with the preferences of subscribers. Subscriber preferences allow your subscribers to select which messages they want to receive from you.
For instance, consider Amazon.
Morning Brew does not automatically add you to every email list they send out when you join up for their newsletter. They send emails offering suggestions of products that you have already used in the past on one or multiple occasions.
Then there is LinkedIn.
It has emails which include several relevant jobs that any user’s profile matches. The skills one has mentioned, or the job one did in the past are part of the profile.
It’s worth noting that LinkedIn doesn’t utilize the user’s email address to pursue their business. Instead, LinkedIn keeps an algorithmic watch on the places and types of work the user has been looking for. Even if some of the listings may be more relevant than others for the email recipient, they are all clickable.
It means that even if the recipient is not interested in any of the advertised jobs, his or her social circle may be. This way, a lot of traffic is bound to come knocking on the LinkedIn website.
Some websites offer options for different niches. As a user, you can select which niche you want to get emails about. This is a quick and easy way to give your subscribers control over their own experiences.
Establishing subgroups within your unique subscriber lists can be one other approach to providing customized experiences.
For instance, if you’re a web designer, you might have one newsletter, but you have diverse readers who want to read various things.
Instead of delivering all communications to everybody, you may choose to create a subscriber list. This list will depend on demographic segmentation, interests, or habits. Now the individual subscribers will be sent some personalized messages.
Although segmenting lists may appear complicated, a reputable email service provider can include “Constant Contact, Campaign Monitor, or Mailchimp”. The ESP makes it simple to target the appropriate subscribers with the relevant messages at the correct time.
Where to begin with email marketing as a freelancer?
Let’s discuss ways to start this marketing now since you understand why expanding your freelancing business is so important.
Here are some guidelines to help you develop a great email marketing strategy.
Selecting the email service provider (ESP)
An ESP or email service provider is a tool, SaaS to be exact. An ESP works when you need automatic responses and want to personalize your email marketing efforts. There are a variety of ESPs on the market, each with its own set of functions. What you choose will be primarily determined by your objectives and essential qualities.
Here are some useful aspects to think about:
- The automation functionality of marketing
- Customizable email templates
- Market or target readers’ segmentation
- Reporting based on the analytics
- Popups and forms
Here are some great ESPs to help you when you are about to search:
- Constant Contact
These ESPs are the good ones. How? Well, here are the descriptions:
Constant Contact is an excellent ESP to use. The platform is straightforward, with all of the standard email marketing features, and it makes selling online and using social media a breeze.
If you’ve been looking for an ESP for a long, you’ve undoubtedly come across Mailchimp, one of the industry leaders. Mailchimp makes it simple to gather email addresses and interact with various web development tools.
Substack is a very young email marketing platform. Its goal is to assist writers in capturing email subscribers and converting them to paying subscribers. It may lack some of the bells and whistles of previous ESPs, but it is inventive in its own way and worthy of consideration.
Omnisend provides some interesting email marketing and SMS capabilities. This is a good place to begin if you want to go above and beyond by reaching out to consumers via email and SMS.
If your freelancing business strategy includes e-commerce, you’ll want to check out Sendlane. Sendlane is a service that allows you to target internet buyers.
Collecting the email addresses through your website
The ESP you select will be determined by your tastes, the features you require, and your objectives. The good news is that most ESPs provide a free trial period, allowing you to get your feet wet before paying.
Now that you’ve chosen which ESP to utilize, it’s time to have some fun. In other words, it’s time to start collecting email addresses.
You’ll be able to construct a sign-up form within your ESP regardless of which one you use. The ESP will usually contain a tab devoted to form generation.
By going to the “Forms” area of your ESP and following the directions, you’ll be able to construct a customized sign-up form for your freelancing website.
Save and publish the sign-up form after you’re happy with it. Your ESP will provide you with a code that you can paste into your website.
A brief note: based on the ESP you utilize, your website builder (e.g., WordPress), and the type of form you’ve built, the method for integrating a sign-up form online can differ slightly (for example, landing page, the home page, etc.).
Scheduling the writing of relevant content:
After integrating your email subscription box into your website, people will begin to subscribe to your email list.
Kudos! It indicates that your customers desire to hear from you.
Now is the moment to create a writing plan and send email material on a constant schedule, whatever that entails for you. Freelance web designers may be able to provide UX advice, while freelance writers may be able to give copyediting and content planning advice.
Start using HostOnFox right away!
A website is the best way to own your audience because it gives you your own space on the internet. With the aid of email marketing, you can quickly increase website traffic and develop a network.
Begin with a web hosting subscription from HostOnFox to get your site and newsletter fully operational.