What are the Advantages of MailChimp?

What are the advantages of MailChimp?
Jul 18, 2022

What are the Advantages of MailChimp?

There were a time people were eager to get emails from the brands. Still, this trend started going down the hill because of the understanding the customers started having, the spam folder option, and the issue with useless emails that were irrelevant and unrelated. So why are we, soon, going to talk about the advantages of MailChimp? Because the story doesn’t end here.

Let us start by telling you the facts about email marketing.

Here are the facts:

  1. Emails are used by more than 50% of the population worldwide.
  2. In the following year, the prediction is that the number of users will increase to a whopping 4.3 billion people as users of emails.
  3. The https://www.statista.com/chart/17570/most-popular-email-clients/Apple iPhone is closely followed by Google’s Gmail, among the most used email clients.
  4. With personalized emails, the consumers say they are more likely to open the email on an average of 17 percent.
  5. The main reason why customers were unsubscribing from email subscriptions was primarily due to the number of emails being too many.

And yet:

  • Even though social media usage has increased a lot, more than 75% of teenagers are using emails (freelancing, financial stability, and early self-independence may be some of the reasons that have impacted this number).
  • More than 60% of businesses prefer email communication within their supply chain (B2B).
  • More than 90 percent of the employees check their emails (personal kinds) at least every few hours.
  • Every year, approximately 74 trillion emails are sent worldwide.
  • On a daily basis, 269 billion emails are sent.

These numbers are HUGE!

This is why it is no surprise that emails are still a very important part of the marketing strategies in both small and large companies.

Businesses can inform as well as ask for various inquiries, thus making email the professional way to communicate in all aspects.

So why is MailChimp such a champ? What are the advantages of MailChimp?

MailChimp

Why should you go to MailChimp and not the other emails? Are the advantages of MailChimp that great?

For one, and most importantly, you do not have to install or download anything to use this. The reason is that Mailchimp is a “web-based application” that can be used/opened in almost any web browser.

But again, why MailChimp and not Gmail or Yahoo?

Why do paid tools and not free tools have free setups? (But some tools have free setups)

MailChimp is one of the most amazing marketing tools used in email marketing. Using this tool, the users can send emails to thousands of recipients at a time.

The process is simple enough. This email marketing tool can be used to create a mailing list and then manage that mailing list so that it will automatically set the email campaigns. This way, this tool will also manage to collect leads.

What about the website integration? Another one of the advantages of MailChimp:

Integrating this marketing tool with your website, blog, or eCommerce platform will make the process hassle-free. The reason is that no one needs to understand coding or any computer language to use this tool for integration or otherwise.

The templates can be easily customized and personalized as per your requirements. Also, not everything costs money. There are a few options that can be used free of cost.

Now that we have the basics out of the way, let’s move on to the advantages, businesses can take by using MailChimp.

Advantages of MailChimp usage:

These are some of the advantages of MailChimp that are great enough that you should definitely use this marketing tool to make the best of email marketing in 2022:

  1. MailChimp provides value to all of its customers
  2. MailChimp can save you some cost
  3. MailChimp can help you in increasing your mailing list
  4. MailChimp can help you in dividing your mailing list
  5. This marketing tool can also help in tracking the results of your email campaigns

A brief description of all the Advantages of MailChimp is as follows:

  1. MailChimp provides value to all of its customers

MailChimp has an email template. Actually, it has more than one, so you can just use these email templates and create some amazing discount coupons. This is a great way to provide value to the customers. By using MailChimp email templates, Businesses can also create amazing promotional campaigns.

  1. MailChimp can save you some costs.

When the topic of discussion is email marketing related, there is no doubt that many consumers start thinking about the cost and benefit analysis.

This is because many email marketing tools are offering their services at a premium cost that not everyone can afford.

Especially if you are the owner of a small business, then MailChimp is here for you. You can select the free version of MailChimp.

Businesses with a digital presence of 2000 or fewer subscribers can easily use the free version and send approximately 12000 monthly emails.

  1. MailChimp can help you in increasing your mailing list

MailChimp is an excellent marketing tool because it also helps in you grow your business. Of course, time and effort are needed. Still, one of the advantages of MailChimp is that it helps grow your business by creating signup forms that are easy to understand and use, along with being customizable.

The form’s customizable feature helps you ensure that the form is not following a redundant template and can be optimized by adding changes, just like human needs keep changing over time.

  1. MailChimp can help you in dividing your mailing list

Another one of the best features and advantages of MailChimp is that it helps in dividing the list you have made into several groups; these groups are created based on the audience characteristics.

People should get different emails depending on their taste, age group, likes, gender, etc. This depends on what the emails are about and what you want to promote.

For example, one way to use this feature is by grouping people who have been less than responsive to the emails you have been sending. Now this group can be added to the campaign targeting these people for re-engagement targeting.

This is just one example. The possibilities are endless.

  1. This marketing tool can also help track your email campaigns’ results.

How to know if you are getting the results you were planning on achieving while using this marketing tool?

Or any marketing tool, for that matter? How to know?

Are the emails including the right content?

MailChimp can help in this regard.

This marketing tool can offer you the data, insights, or whatever you would want to call it. These insights will help you in understanding how many people were targeted by a specific campaign, how many people hit subscribe after opening the email and reading the content, how many people actually opened your emails, and how many people sadly unsubscribed.

Based on the advantages of MailChimp, we give it five stars

These advantages of MailChimp are significant in our view because the tools in the market are not all great. And the ones that are great are not cheap, or you can say that these are super expensive, especially for small businesses.

For more information on what other tools can help you in your quest for successful emails or marketing campaigns, comment below or go to our blog section to write on more tools and more.

If you want to use this amazing marketing tool on your website, let our (HostOnFox) representative know so we can help.

 

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