Why Ecommerce Site Needs a blog Posts | 7 important benefits

  • Home
  • Technology
  • Why Ecommerce Site Needs a blog Posts | 7 important benefits
Why Ecommerce Site Needs a Blog Posts

Why Ecommerce Site Needs a Blog Posts

You need to understand that even if you have a great social media manager and marketer, even if your eCommerce website game is going strong. Even if the number of sales is increasing steadily. You definitely have to create blog posts for your eCommerce store’s website.

If you want to know why this is even after you have everything you need and why content, good one, of course, needs to upload regularly and on the relevant niche, then we have your back. The reason is simple, your business has the potential to grow even more, and a blog can do this in a few different ways.

Benefits of blogs for eCommerce website

  1. Blog posts improve the SEO of your website
  2. The How-To blog posts can support you in capturing the ones who got away and the ones who are yet to come (customers both old and new)
  3. The right content on a blog can lead to an increasing number of email subscribers
  4. The lifestyle blog posts are seen to increase the loyal customers for your business
  5. Using blogs to write content on how to buy guides will also improve sales
  6. Using the blog post to create social media content is a good strategy to increase website traffic for the eCommerce business
  7. The blog posts of any eCommerce website are one way to put up job applications and get applications from a pool of people with diverse backgrounds

Let’s discuss the above points in detail so that you can grab the ideas of how blogging is a crucial part of any eCommerce website’s good future.

Blog posts improve the SEO of your website

More firms have moved into eCommerce in the last few years. Many local “brick-and-mortar” establishments, many “retailers,” and even “manufacturers” that previously exclusively sold to other companies have all incorporated an e-commerce platform to reach customers who are either working remotely or are placed in quarantine (basically stuck at home) and compensate for the lost personal selling that could have increased their sales.

In other words, you now have to up your game to capture the hearts of the people who are scrolling online and will be led to your website through ads or search engine optimization.

SEO is done by using the content written in the blogs to bring traffic to your website, which brings revenues. You will need to use keywords related to your business and eCommerce website products so that people searching for those specifics will see your content online. This, if done right, will help you compete in the international waters.

The How-To blog posts can support you in capturing the ones who got away and the ones who are yet to come (customers both old and new)

Writing content online on various topics is a must, but an idea is the How-To blog posts. This idea is always being researched in several areas. See for yourself:

The thing is that people are always one thing or another and more times, after buying the product, many customers start having issues in using these, items like IKEA’s furniture that you need to assemble or the cleaning tools used in different ways for different surfaces, etc. People have searched on various topics, so adding the “How–To” blog posts will definitely add benefits to your business.

The data shows that the audiences for these topics usually bookmark that page and keep revisiting those links in the future.

“how-to” and “DIY” (Do it yourself” blog posts are the one which is usually bookmarked adding these articles on the blogs is always a great move. Look below for an example where the brand has used “how-to,” and “DIY” articles for home renovations, etc. and the page is filled with similar posts:

So you can also use similar ideas for writing posts on the blog related to the products you sell and so on.

The right content on a blog can lead to an increasing number of email subscribers

As you undoubtedly know well, the email database is the cornerstone for efficient marketing. Your blog can help you develop your email list by providing information that your consumers enjoy and can use, allowing you to get your unique offers, promotions, and industry news out to more people faster.

You don’t even need to utilize a pop-up box to persuade folks to sign up. Orly, a cosmetics company, uses a less invasive approach, with a simple, linked appeal to join their email list after each blog post, right above the social media links.

The lifestyle blog posts are seen to increase the loyal customers for your business

Some blogs will share below later, do not write about their own products as much as they write about different areas of life uploaded online to help viewers and readers find a solution or get the motivation, etc.

So what happens is that the reader, who may not even know about your brand, will be able to your website and blog after searching for a topic. From there, if the content is good provides information, and/or solves a problem, then you got yourself a loyal reader and possibly a potential loyal customer.

We call the “next level of Marketing” where you do not promote your products or services; instead, you promote ideas, dreams, thoughts, etc.

It’s worth noting that REI, an outdoor-gear shop, doesn’t include posts related to its products in these recent postings, and instead, it talks about different informational and detailed topics.

Start with small but with consistency and gradually increase to more. The idea is not to change if the response is great but add modifications if the response is below your expectations.

Using blogs to write content on buying guides will also improve sales

You don’t have to worry as buying guides can be used for almost anything sold online. You can even sell products that are perishables or products for food. See below for an example of the topic on which a buying guide is made:

  • How to select the right shampoo for your hair: a great idea for hair care products
  • Birthday gifts for your pets / dogs / cats etc.
  • How to know which laptop is right for you

The lists can go on for several pages, the point being that you can write on topics that will always be read by one person or another depending on their issues, and the topics that surround gifts or pets are the niches in which almost every 3rd person, if not more, is involved in.

This is why buying guides is never a bad idea for your eCommerce blog posts. You will always have ideas no matter what you sell or don’t, from holiday-related posts to gifts and from personal using products or health, organic, and wellness care products.

Is the squeaky ball isn’t for sale? No issue, as your company will have items shown as presents or items people would like to send as gifts. So using just about everything you have as a gift will be perfect for a buyers’ guide blog article.

Using the blog posts to create social media content is a good strategy to increase website traffic for the eCommerce business

You’ll get more traffic if you incorporate outstanding, unique photographs in your blog posts. These photographs can also help your posts be promoted more on social networks. Allowing you to reach a wider audience and traffic to your store’s blog.

Although you have the budget, using influencers and your products in the same picture frame will attract many potential customers. You don’t have to worry even if that is not the case. You can create blog photographs that your followers want to share even if you don’t have an influencer-sized advertising budget.

All you need is your smartphone and some professional advice on shooting product shots.

The blog posts of any eCommerce website are one way to put up job applications and get applications from a pool of people with diverse backgrounds

Consider this situation You and your store are growing simultaneously with every passing day. Now you need extra hands to carry out all the daily office activities. So you want to hire more employees that fit your criteria.

Apart from the traditional job posts on company websites and newspapers or job portals. One effective way is to use blog posts. The people reading your blogs may already be a good fit for your company as both share thoughts; this is why they are here reading and scrolling away.

You can have a career blog, separate from your other company blog, linked to each other. This will help feature employees who have shown initiative or performed better than before. This also increases the reliability and credibility of your brand as an employer. Making it one of the best platforms to use for this purpose.

IMPORTANT CONCLUSION

YOUR ECOMMERCE WEBSITE DEFINITELY NEEDS A BLOG

Yes, your eCommerce store does need a “Blog” and here are some of the reasons why we believe the above:

  • Better search visibility.
  • More site visitors.
  • A larger email list.
  • Increased customer loyalty.
  • Increased sales.
  • A stronger social audience.
  • An opportunity to reach potential employees who may be a great asset to the team and company.

Are you ready to launch your eCommerce blog? Just have a look at the WordPress hosting options provided by Host On Fox, a great and reliable hosting website.

Leave a Reply