Building a Restaurant website in WordPress (10-Step Guide)
Is today one of those days when you find yourself starving? There isn’t enough food in the house, and what is there either requires far too much energy or doesn’t seem appealing at this time. You’re looking for a restaurant dinner. What are your plans for the future? Build a restaurant website using WordPress.
For most individuals, it’s to take out their smartphones, look for local possibilities on Google, and go through several menus. According to an MGH study, 77% of customers look at a restaurant’s website before going in or ordering. If you don’t have a website for your restaurant, you’re losing clients to your competitors who do have a website.
To put it another way: Every restaurant should have its own webpage.
However, you didn’t go into the restaurant industry because you’re an expert at website designing or coding—the abilities required to operate a restaurant and those needed to construct a website are not the same. So, where do you even begin?
You employ a program that makes building a website pretty simple, especially for individuals who are unfamiliar with coding. WordPress is by far the most common solution for this.
We at HostOnFox are here to help you in breaking down the whole process into 10 steps so that you can understand it in such a manner that you will be able to implement it as well.
The 10 steps of Restaurant website creation using WordPress
Building a restaurant website with WordPress will take some time and need the acquisition of new skills. Still, it is something that restaurant owners can achieve without learning the coding basics or paying for a professional web developer. The following are the most important measures to take.
The 10 Steps include:
- Planning your website
- Choosing the web hosting plan
- Selecting and registering your domain.
- Installing WordPress.
- Selecting a design theme for your restaurant website.
- Customizing your WordPress theme.
- Writing your restaurant website copy.
- Figuring out what plugins you need
- Testing out your restaurant website
- Publishing and promoting the completed website
Now, let us divulge into the explanation of these 10 steps right here right now.
1.Planning your website:
To begin, decide how you want your website to appear and function. Making an early choice on the core structure and functionality you desire can help you make smarter judgments in the future. Consider the following while you’re planning:
- The kind of information that this website should include
- The number of web pages that will suffice for the website
- The content that every page will show
- The structure of the site that you consider to be the appropriate one
Consider your usual consumers while deciding on a response to those inquiries. When visitors come to the site, what information will they be seeking? The address, phone number, and food menu should all be prominently displayed on most restaurant websites.
However, you may want to include testimonials, images, the opportunity to place an online order, the ability to make bookings, information about if you have outdoor seating, and parking details. Any form of inquiry you get from guests on a regular basis is something you should address on your website.
A restaurant website’s layout will most likely be simple—the average restaurant doesn’t require many pages or a comprehensive internet menu. Spend considerable time reading other restaurant websites to have some ideas on what sounds good. Keep track of what you like and dislike about each one. Please take note of how many pages they have and how their website menus look and then devise a strategy for your own based on what fits the finest.
Include a little wiggle room in your strategy here. The more exact your requirements are, the more time and effort it will take to match your website. However, having a broad concept of what you intend your website to look like, say, and do, will speed up the remainder of the process.
2.Choosing the web hosting plan:
Web hosting is a must for every website to become live on the internet. A shared hosting package offered by HostOnFox is the best solution for most restaurant websites. It’s the most cost-effective plan, and greater techniques are generally used by websites that get a lot more traffic than the average small business.
Please make sure the web host you pick is compatible with WordPress; given how commonly used WordPress is, it should be. Check that the package you choose is compatible with eCommerce capabilities if you want to allow users to place orders through your website. Check out our, HostOnFox web hosting checklist for additional information.
3.Selecting and registering your domain:
The domain name, such as myrestaurant.com, is the URL visitors will put into their browser when people want to get right to your website. If you’re fortunate and your restaurant’s title isn’t too well-known, you might be able to secure a .com domain that corresponds to it. However, because many of the .com alternatives are already used, you may need to select another top-level domain name, such as .net or .restaurant, or get imaginative in coming up with other domain name alternatives that are simple to remember for your customers.
HostOnFox’s domain search engine can provide recommendations if your selected domain is unavailable. Register an accessible domain name after you’ve discovered one you like. Some web hosting options offer a free domain, so you may not need to pay for it separately.
4. Installing WordPress:
Now next step is to get WordPress installed on your hosting account. Check the instructional instructions provided by your web hosting business, such as being supplied by the HostOnFox web hosting services provider, for details on how to complete this step.
It’s as easy as login into your “Customer Portal,” selecting the “Create Website” button, and following the on-screen directions for HostOnFox clients.
5. Selecting a design theme for your restaurant website:
The abundance of themes is part of what allows creating a restaurant site with WordPress so simple. Starting with a theme implies you don’t have to build from scratch because your website’s fundamental structure and visual design are already in place. You’ll spend less time tweaking your theme if it’s similar to what you wish your website to look like and do.
Since WordPress is so successful, there are many themes to choose from. Some are free, but the majority have a (fair) price tag. Premium themes are more likely to have many features and be simpler to use.
The best option you have is to find the right theme aimed precisely at the restaurants.
Invest some time looking around until you locate one that appears to be a suitable match for your requirements. To set it up, follow these steps:
- Login to your WordPress account
- Then on the left side of the screen, select “Appearance” in the menu
- Now select the Themes
- Next, clicking the “Add New” button will lead you to the last 2 steps stated below
- Searching for the theme you’ve selected, and you are almost there
- Click Install, and that’s it
6. Customizing your WordPress theme:
When you’re signed into WordPress, go to “Appearance” and pick “Customize” to change your theme. The theme you choose may have resources that will show you how to make modifications. You should be able to change the color scheme and add widgets for site elements like “sidebars, headers, and footers,” among other things.
Review your previous notes on the structure of your site and the pages you wish to include. Select “Add New” in the Pages area of the “WordPress menu” to build any new pages you require. Use the Gutenberg blocks editor to make changes to the page itself.
7. Writing your restaurant website copy:
You’ll need to edit the content on the website regardless of how similar your selected theme gets to how you wish your website to look. Please spend some time deciding what you desire to say regarding your restaurant and how you want to convey it. Consider your primary selling features and what distinguishes you from your main rivals. Write in an easy-to-understand language for tourists, avoiding any jargon that only restaurant employees would comprehend.
Find a friend or coworker to read through your text if at all feasible. It might be beneficial to have a second set of eyes review your work to ensure that it is clear and captivating.
8. Figuring out what plugins you need:
Plugins are the most common way to add functionality to a WordPress website. And there’s a plugin for almost anything you can think of. Some plugins to consider for a restaurant website are:
- A plugin for including your restaurant menu on the website
- A plugin that permits people to make reservations
- An eCommerce plugin to let coming of ordering complete through the website
- A Search Engine Optimization or SEO plugin can be considered to enhance your website to effortlessly be part of the research results in the search engines
Select what kind of plugins you need, and then look into the finest possibilities for each. You may add a plugin to your website by going to the WordPress menu and selecting Plugins, then clicking “Add New” and browsing for the plugin you want. Both “Install Now” and “Activate” are the final steps.
9. Testing out your restaurant website:
Stop and test everything after you’re confident you’ve got all the pages, design, content, and functionality ready. Look through your work for any errors or sentences that are unclear. Make sure your address and other contact details are accurate across the site. Examine the appearance of your restaurant’s website on a mobile device. Check to see if the menu works on a variety of devices and browsers. Verify that none of the links on the site is broken.
If you’ve set up your website to accept orders, have some friends place test orders to ensure everything is working properly. Then ask them if the procedure was intuitive or if there’s anything you could do to improve it.
If the website is messy or does not function properly, it may harm your image much more than not having a website did. So take a moment to double-check that everything is operating properly.
10. Publishing and promoting:
You’re finally set to go! When your website is up and running, ensure that the people are aware of it. Include it on your business cards, restaurant menus, and online company listings.
Investigate several internet marketing tactics and design a marketing strategy. Use social media to publicize it. Consider email marketing & content marketing as different approaches to promoting your website and brand. Explore into paid promotion channels, including PPC or pay-per-click marketing, or social advertisements, if you truly want to expand its reach.
Now you are ready to move forward with launching the website designed for your restaurant.
A decent restaurant website may help you grow your business and improve your reputation. Before going to a restaurant, visitors would want to understand their alternatives. You provide customers with a method to validate that your delectable delicacies are exactly what they desire by developing a website.